PANGAIA.

A Case Study.

Discover how YesColours brought a circular design vision to life for Pangaia's flagship London store through a considered, nature-inspired palette.

Closing the Circle.

When PANGAIA began their journey toward sustainable fashion innovation, colour played a central role in their brand identity. Years later, as they prepared to open their flagship London store on Carnaby Street, they turned to YesColours to bring their vision to life.

Designed to immerse visitors in nature while championing circularity and low-impact materials, the store beautifully reflects PANGAIA's commitment to sustainability—values we proudly share. This wasn't simply a commission; it was a partnership between brands who speak the same design language.

Shop the Colour

The Colour Choice: Mellow Neutral.

Mellow Neutral was chosen to create a serene, grounded atmosphere that supports the brand's mission and enhances the retail experience. This soft, calming shade serves as a backdrop that doesn't compete with either the products or the natural light streaming through the storefront.

Mellow Neutral reflects PANGAIA's philosophy: that true luxury lies in restraint, in creating space for the essentials, and in allowing natural beauty to take precedence over decoration.

Mellow Neutral

Matt Emulsion

The Result.

A Shared Vision Through Colour.

The collaboration represents more than a paint supply arrangement—it's a validation of shared values. The store creates an environment where visitors can engage meaningfully with sustainable fashion, supported by an interior palette that reinforces PANGAIA's commitment to simplicity, quality, and environmental responsibility.

For brands seeking colour partners who understand their mission, this collaboration demonstrates how thoughtful colour selection can amplify brand narrative and create authentic customer experience.