We're proud to be a B Corp™
We’re beyond thrilled to share that YesColours is officially a Certified B Corporation – joining a global community of businesses using profits and growth as a force for good.
From the very start, we’ve set out to be a different kind of paint company—one that puts people, planet and colour joy at the heart of everything we do. Becoming a Certified B Corporation is a powerful validation that we’re doing just that.
But it goes beyond that too. It also means we care deeply about our employees, support our community through various charities, and are transparent in our governance, ensuring our business operates with integrity every step of the way. When you buy YesColours, you're supporting a company that balances profit with purpose, making a positive difference with every brushstroke.
Why have we become B Corp certified?
YesColours has become a B Corp to formalise our deep commitment to making a positive impact beyond just paint. It's about demonstrating our dedication to the highest standards of social and environmental performance across every aspect of our business – from our anti-waste initiatives and sustainable products to how we support our employees and engage with our community.
Becoming B Corp certified verifies our ethos, holding us accountable and aligning us with a global movement of businesses striving for a better future for both people and the planet.
What does it mean for you?
It means when you choose YesColours, you’re not just picking a beautiful paint colour – you’re backing a business that puts people, planet and purpose at the heart of everything it does.
This certification isn’t just a logo. It’s a rigorous, independently verified stamp that we meet the highest standards of social and environmental impact.
✔ Sustainable to the core – Our paints are low VOC, vegan, cruelty-free and designed with anti-waste formulas
✔ Packaging that cares – 100% home-recyclable and a UK-first in our industry
✔ People first – From fair pay and flexible working, we take care of our team
✔ Community-conscious – We donate, collaborate and uplift – from local charities to national wellbeing initiatives
✔ Radical transparency – We’re open about how we operate and always improving
Why does it matter?
Because now more than ever, your home deserves colour that feels good – and does good. Every pouch of YesColours paint is part of a bigger story: one where creativity meets responsibility, and where the act of decorating your home can help decorate a better future.
How did we achieve B Corp?
Our journey to becoming B Corp certified was powered by our three key principles.
Love colour — we believe in the positive transformational power of colour in all it's forms, celebrating creative collaboration and reconnecting us to colour in our spaces.
Feelgood — a deep believe that from our products and services, from our team to our customers, that we should strive to make a positive impact on people's lives and the spaces we all occupy.
Be sustainable — providing paints, products and services that are always ethically minded, sourced, manufactured and ultimately will help us all leave the planet in a better condition for generations to come.
What does it mean for our community?
We believe in the power of collaboration and giving back by actively engaging with the design community to inspire and build better spaces for people, fostering innovation and thoughtful design.
We also proudly support various charities dedicated to making a positive impact, including FoodCycle, MindOut, Nip, Place2Be, FirstSite museum, and Rethink Mental Health.
Related projects.
Our design guide 'Dopamine Decor" Designing for Happiness' will provide an insight into applied colour science and interior design focused on feeling good.
Take a look at YesColours x El Seed community project launched by London Mural Festival in 2024 and see the transformational power of colour in action.
Explore our interactive sustainability story that shares how we are tackling paint waste and landfill head on through our innovative approach to paints and packaging.
Find out more about the YesColours founding story between John and Emma, friends for over 20 years and on a mission to change paints for good.
Read more about the YesColours B Corp principles, our company values, initiatives and corporate memberships that helped us become B Corp certified.
