CDW 2026

A Case Study.

A collaboration between Conran and Partners, GF Smith, and YesColours

The way you make me feel.

A new immersive exhibition that celebrates spatial design, materials and colour — in the heart of London's design district, Clerkenwell.

The Way You Make Me Feel brings together the precision of Conran and Partners' spatial thinking, the material quality of GF Smith paper, and YesColours' belief that colour is never just visual alone — it's a tool that designers can use to benefit us all.

Designed to reconnect with colour.

Colour does not simply decorate a space — it defines how that space feels: whether it calms or energises, invites connection or encourages solitude, anchors us or unsettles us.

Walk-through colour memories. Stretching the full width of the facade, the window installation is a canopy of twenty-two discs, some hand-painted, some paper, each colour-matched between YesColours paints and GF Smith papers.

Spanning the full emotional spectrum, from grounding neutrals to bold and energising hues, each disc represents a distinct emotion and memory drawn from the people behind this collaboration.

Explore design materials.

Inside, the lobby becomes a colour journey through five distinct emotional stations.

Each is anchored by a large sheet of colour-matched GF Smith Colorplan paper suspended from the ceiling, and a plinth painted in the corresponding YesColours shade.

The five colours — Electric YellowPassionate Pink (Fuchsia Pink), Dirty Neutral (Chalk), Secluded Green (Mid Green), and Loving Grey (Slate) — represent a deliberately broad emotional spectrum, spanning 65 points of Light Reflectance Value from near-black to near-white.

Conran and partners, clerenwell design week 2026

@YESCOLOURS 2026

A colour research report
where colour feelsgood.

YesColours have prepared a comprehensive guide that delves into the profound impact of colour, offers practical insights into colour schemes, and explores thought-provoking ideas on materials and lighting —grounded in what our visitors and our own teams

Report available soon.

“Colour affects us all differently. Through memories, music, travel, fashion and food, this exhibition explores the personal stories and meanings behind colour.”

John Stubbs, YesColours

Other projects.

Decorex VIP.

In 2024, YesColours created an immersive VIP lounge experience at Decorex International.

See more

Mud Australia.

How a colour training manual transformed how teams communicate, sell, and present a collection.

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J. Adams & Co.

A collaboration between two British brands shaped by craft, longevity, and considered design.

See more

“True to our sustainable ethos, YesColours helped us create a space we love — and the colours get endless compliments.”

Platform Store

Stacy Chan

"This collection draws on the raw textures of our industrial heritage and translates them into shades that feel refined, timeless and purposeful".

J.Adams & Co.

Will Earl

"People slow down, browse more thoughtfully, and connect more deeply with the garments, the exact behaviour we hoped for".

Batch LDN.

Sam Matanle, Co-Founder,.

"This wasn't simply a commission, it was a partnership between brands who speak the same design language."

PANGAIA

Maria Srivastava

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