The way you make me feel: a new immersive exhibition that celebrates spatial design, materials and colour — in the heart of London's design district, Clerkenwell.
The Way You Make Me Feel brings together the precision of Conran and Partners' spatial thinking, the material quality of GF Smith paper, and YesColours' belief that colour is never just visual alone — it's a tool that designers can use to benefit us all.
Visitors will be invited to post their own reaction to the colours on display and invited to think about and record a memory, a feeling, a single word that comes to mind as they explore the installation. These responses accumulate over the event, and will form a live study in colour and emotion — compiled by YesColours into a report following the close of the exhibition.
Find us:
Conran and Partners, 30A Great Sutton St, London EC1V 0DU
Opening times:
Open 18th - 21st May | 10am - 5pm
Walk-through colour memories.
Stretching the full width of the facade, the window installation is a canopy of twenty-two discs, some hand-painted, some paper, each colour-matched between YesColours paints and GF Smith papers.
Spanning the full emotional spectrum, from grounding neutrals to bold and energising hues, each disc represents a distinct emotion and memory drawn from the people behind this collaboration.
Explore design materials.
Inside, the lobby becomes a colour journey through five distinct emotional stations.
Each is anchored by a large sheet of colour-matched GF Smith Colorplan paper suspended from the ceiling, and a plinth painted in the corresponding YesColours shade.
The five colours — Electric Yellow, Passionate Pink (Fuchsia Pink), Dirty Neutral (Chalk), Secluded Green (Mid Green), and Loving Grey (Slate) — represent a deliberately broad emotional spectrum, spanning 65 points of Light Reflectance Value from near-black to near-white.
The palette.
Electric Yellow.
A vivid, neon-tinged yellow charged with near-fluorescent intensity. High-saturation yellows activate the brain's attention systems at their highest level, creating heightened alertness and visual engagement.
Passionate Pink.
One of the most culturally charged colours in history. Research shows vivid pink environments increase feelings of enthusiasm, creative energy, and positive engagement.
Dirty Neutral.
Soft without being stark. Quiet without being cold. Psychologically one of the most reassuring colours in any palette, its warmth signals that a space is comfortable and familiar.
Secluded Green.
A muted, mossy khaki central to biophilic design. Green sits at the mid-point of the visible spectrum, requiring no adjustment from the eye, making it inherently restful.
Loving Grey.
Deep, rich, and cocooning. Near-black greys create what researchers describe as a cocooning effect, their blue-green undertones adding cool, calming energy without heaviness.
Colour's effect on us all is undeniable; but how it makes each of us feel individually can be very different. From your favourite memories, to music, travel, fashion and food — sharing your stories about colour and what it means for you is at the heart of this exhibition.
Founder, YesColours.
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