Iconic Red paint sample (matt, 60ml)

Our Iconic Red paint colour is a rich wine red hue with intense purple undertones — truly iconic, just like the name suggests.

This striking dark red shade reminds us of the bold artwork of the American abstract painter Mark Rothko, who often used this red to indicate passion and energy. It’s also the unmistakable hue of Chanel’s classic Rouge Noir nail polish and the iconic Mary Quant mini jersey dress which captured the playful spirit of 1960’s Mod style. Additionally, this deep, crimson colour features heavily in the TV adaptation of Charlaine Harris’ True Blood series, where bloodthirsty vampires and supernatural creatures indulge in earthly temptations, leaving their mark with a splash of this rich hue.

Use Iconic red to create cosy, intimate spaces when washed on all surfaces or to bring depth as an accent colour to more vibrant home decor palettes. This deep wine red shade also loves soft, like-minded pinks to create a monochrome moment that brings a sense of calm and intrigue to any space. Needless to say, this is the perfect paint colour choice for master bedrooms… and we wouldn’t let anyone tell us otherwise.