Max La Manna launches Limited Edition Regenerative Yellow for #MyColours campaign.
Introducing Regenerative Yellow, the latest Limited Edition shade to join YesColours’ exclusive #MyColours collection. Launching on the 30th April, in support of Stop Food Waste Day, this warm and comforting neutral, created by plant-based chef, Max La Manna, will donate a percentage of its sales to FoodCycle, a charity that aims to make food poverty and food waste a thing of the past for every community.
Max is an award-winning plant-based chef and cookbook author that advocates waste minimisation in his cooking. His casual approach to cooking has attracted an audience of over 1.5million followers and has a column called The Happy Foodie. Max's colour is inspired by the humble chickpea. A colour that is warm, mellow and quietly optimistic, and is a buttery-soft neutral that radiates a sense of nourishment.
Shop this new colour:
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Regenerative Yellow paint sample (matt, 60ml) 
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Regenerative Yellow matt emulsion paint 
It's so exciting to create my first ever paint colour with award-winning sustainable paint brand, YesColours. I was inspired by the commonly wasted ingredient - aquafaba, which in my opinion, is liquid gold. Now, every time I step in my kitchen, I'm reminded that our food is precious and shouldn't be taken for granted. With every sale, 5% will be donated to a charity that is near and dear to my heart, FoodCycle. A charity that is on mission to end food poverty, loneliness and food waste."
Chef and collaborator
In the heart of the home.
Max has chosen to feature this soothing neutral in his kitchen and dining area - a true reflection of his passion for cooking. The shade is beautifully complemented by wooden cabinetry, open shelving, and a characterful flower-inspired splashback.
Warm, mellow, and quietly optimistic, Regenerative Yellow is a buttery-soft neutral that radiates a sense of nourishment. This calming shade draws its inspiration from the humble chickpea: a simple, nourishing ingredient with regenerative potential, both in the kitchen and for the planet.
Supporting FoodCycle.
This shade isn’t just beautiful, it’s meaningful. Regenerative Yellow supports YesColours’ #MyColours campaign, with proceeds going to FoodCycle, a UK charity fighting food poverty and food waste. It’s colour with a conscience - created to inspire, to comfort, and to give back. For more information, visit FoodCycle.
“From a neuroscience and colour psychology perspective: pale yellows like this are known to stimulate serotonin, the feel-good chemical in our brains, helping to promote feelings of happiness, comfort, and creativity. It’s why buttery yellows often find a home in spaces made for gathering, cooking, and reconnecting, places that feed both body and mind.”
Creative Director and Co-Founder, YesColours
About #MyColours.
#MyColours Special Editions are a collection where creators, designers, musicians, and even gardeners and chef's get to create their own YesColours paint shade for charities focused on mental health and sustainability. #MyColours unites people passionate about colour and creativity, and every colour in this collection is based on personal experiences, memories and connections with nature and the world around us.
#MyColours collection help support some of the most important charities in the UK, with a portion of all profits donated to non-profit organisations.