We’ve got some seriously exciting news to share with you all: YesColours is now officially a B Corp!
This moment is a huge milestone for us — and for you, our amazing community. From the start, we’ve wanted YesColours to be more than just a paint brand. We’ve dreamed of building a business that brings colour, creativity and positive impact into people’s lives. Becoming a certified B Corporation is a powerful recognition of those values, as well as a proof that we’re on the right path.
First things first — what does this actually mean?
What Is B Corp Certification?
B Corp certification is a global standard that recognises businesses that meet the highest levels of social and environmental impact. It’s no small feat — the process is rigorous and looks at everything from our supply chain and ingredients to our team culture and how we serve our community.
Put simply, being a B Corp means we’re not just talking the talk. We’re walking it, with purpose, transparency and a whole lot of heart.
Why we started YesColours.
When we launched YesColours, it wasn’t just to sell paint. It was to do things differently. We wanted to put joy, emotion and intention into every paint pouch, every colour, every conversation.
Our Core Values:
- Love colour
- Feelgood
- Be Sustainable
Love colour.
We believe colour can change your space and your mood. It can boost your confidence, calm your mind and express who you are. Our mission has always been to help you find the colours that make you feel good and bring more vibrancy into your home and your community.
Feelgood.
This is at our core. ‘Feelgood’ isn’t just about how a colour looks on your walls. It’s about knowing the paint you choose is better for your wellbeing, your values and the world around you. It’s about ethical sourcing, mindful production and making choices that leave things better than we found them.
Be sustainable.
Let’s be honest: the paint industry hasn’t always had the cleanest record. But we’re here to change that. From day one, we’ve been committed to reducing environmental impact, developing more eco-conscious formulas and pushing the industry forward. Our B Corp status is proof of that commitment in action.
What being a B Corp means for our customers:
- Sustainability you can trust.
- Paint made with care.
- Constant innovation.
We know labels and eco claims can be confusing these days. So here’s what our B Corp certification means for you—the person choosing a colour for their living room, nursery, or creative studio.
Sustainability you can trust.
Greenwashing is real, and we get it—trust can be hard to come by. But B Corp certification is independently verified. When we say our paints are sustainable—low in VOCs, long-lasting, and designed to reduce waste—you can know we mean it.
Paint made with care.
‘Feelgood’ isn’t just a marketing word. It’s in how we choose our suppliers, how we manufacture our paints, and how we support the people behind the product. When you buy from YesColours, you’re supporting a company that cares—not just about paint, but about people.
Constant innovation.
Being a B Corp also means we never stop improving. It holds us accountable to keep innovating for a better future—whether that’s healthier paint formulations, smarter packaging, or more responsible ways to produce colour. For you, that means access to the most forward-thinking, planet-conscious paint on the market.
A little hint of what’s coming next…
We’re not stopping here. In fact, we’ve got some very exciting things in the works.
We’ll soon be launching a first-of-its-kind innovation in the UK paint industry, designed to deliver even better quality, more vibrant colours and seriously reduce paint waste. It’s all about making your space feel amazing, while making our planet a little healthier too.
Stay tuned — we can’t wait to tell you more soon.
And finally... thank you.
Our sincere and heartfelt thank you goes out to everyone who’s painted a wall, ordered a swatch, shared your story or simply believed in our mission. Seriously... thank you. You’ve helped us build something that’s not just colourful, but meaningful and truly important too.
Here’s to a more colourful, feelgood and sustainable future, together.
Haven't tried our B Corp certified paints yet? Let's change that.
Order a paint colour swatch or book a colour consultation today. Let’s create some magic together.
John Stubbs, Emma Bestley and the YesColours team 💙