Our community's biggest 'lust' and 'ick' colours

Our community's biggest 'lust' and 'ick' colours

By Elena Koycheva on

Love is in the air, there's no doubt about it. Valentine's Day is almost knocking on our door and with that come all the big rose bouquets, oversized teddy bears, boxes of chocolate or maybe even the occasional love song mixtape? Don't blame us, we're hopeless romantics (and a bit old school too!).

Our recent study that involved our incredible home decor community has revealed that it isn't just oysters or chocolate that get us in the mood (or totally ruin it) when it comes to the ultimate romantic experience. Surprise - colour can too! 

If you're looking for a grande food recipe with top 5 appetisers with aphrodisiac qualities, then you might want to head over to Cosmopolitan's blog, where you'll surely find hundreds of tips. However, if you're curious about the impact colour has on our libido, in and outside of the bedroom, then keep reading. You're in the right place.

Now, let's get to the big question: what are the UK's biggest 'lust' and 'ick' colours? Here are the answers you've been looking for.


YesColours Joyful Pink paint colour paint pouch with tulips covered in paint inside photographed on a pastel bubblegum pink background57% of the people we surveyed said that the colour they associate with romance is pink. So for them, and for everyone else who simply adores this shade - here is our pastel bubblegum Joyful Pink paint colour. Romance in a paint pouch, nothing's better than this.


The overall survey we did with our home decor community revealed that not only was black the kinkiest colour, but also that black clothing and lingerie made people feel the most confident when dressing for a date. Let's see what our Creative Director and Co-Founder - Emma, has to say about this, frankly anticipated, reveal.


"There’s something quite universal about black in terms of what it represents in fashion and the same for interiors and the design world too. Black in design is dramatic and definitely creates a feeling of certainty. Most of its good traits are linked to confidence, intelligence and sexiness. It’s the sense of power and sophistication which all lean into the romantic desires we want, need or crave.”


For those hoping to get lucky this Valentine's Day, setting the scene has never been more important. Yep, one more thing to think about... Remember when back in the day a rose and a candle were enough? Ah, the good old times.

Now jumping back into the year 2023, where 78% of the people surveyed agreed that a dreamy bedroom scheme gets you in the mood - so it’s time to invest in a calming and sensual space (and maybe a few flower petals).


Bedroom shot with Habitat bed and checkered board pattern painted wall with neutral, peach and blue paint coloursIf having an all-pink, red or black bedroom is not really your thing, why not follow your heart and choose a softer colour palette instead? Pictured here are our Serene Neutral, Calming Blue and Serene Peach paint colours.


And, when it comes to things to avoid this Valentine’s Day, 54% of the people we reached out to said the colour brown is their biggest “ick”! Anyone surprised? Let’s hear what Emma thinks about this…


"As much as brown represents earth’s soil, warmth, as well as a colour that’s perceived as naturally grounding, it can be seen as a suppressor of more exciting emotions such passion, confidence and affection. It lacks that rejuvenating kick we all need sometimes, so in a world where we want to stay positive, need energy and feel good about ourselves - brown is probably too reliable, dull and safe to conjure up something exciting for when you are in the mood!"


And, whilst we're on the Valentine's Day theme and we're feeling all the love this world has to offer, we've prepared a big, sexy surprise for you that we're going to reveal very, very soon... who knows, maybe sooner than you'd think? Whether you celebrate Galentine's Day or Valentine's day (or simply the codependent relationship between you and your pet), we're sure you'll appreciate our gift for the love season. Stay tuned to find out what it is.


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