The Pink Pledge.

Colours with a conscience.

We love pink. We love breasts. And we love supporting people who innovate, support and help others, especially when it comes to both physical and mental health.

This was why, during October, we launched our Pink Pledge and donating 10% of all proceeds from all our pink sales to @nipcharity.

NiP stands for 'Nipple Innovation Project' and is the first mastectomy tattoo charity in the UK, dedicated to empowering people within the breast cancer community by offering 3D realistic nipple tattoos.

Currently, breast cancer survivors who have a mastectomy are offered a free, semi-permanent tattoo, which fades away in time - something that can impact not only their self esteem, but their mental wellbeing too. Now, because of @nipcharity, there is a permanent solution that supports their emotional recovery by helping rebuild confidence and acceptance of their body after breast cancer surgery.

If you've been eyeing our pink shades - Serene Pink, Fresh Pink, Friendly Pink, Joyful Pink, Passionate Pink and Loving Pink - but haven’t purchase yet, now is the time to make an order.

And, while we're at it, now is the time to also check on your body. It only takes a couple of minutes and, hey - it's another reason to touch your boobs. ;)

We are also working with a number of charities in the UK to ensure that they are working and treating people in environments that support recovery, as well as ensuring they have a better working environment than they would have had without our help.

1 in 5 children and young adults may suffer from a mental health issue in any given year.

10% of children and young people (aged 5-16) have a clinically diagnosable mental health problem.

70% of children and adolescents who experience mental health problems have not had appropriate interventions at a sufficiently early stage.

We simply cannot stand by when this is the case and knowing that we are here to inspire joy and optimism through colour - to help people feel better, feel good, even wonderful. The positive impact that colour can have on both mental and physical recovery is not pseudo-science. It's real and it's proven.

Our aim is to put people and our planet first, to focus on local communities and have a measurable impact. Therefore we are working with the following charities on community based projects in order to help young people feel good.

Find out more about this innovative and creative company changing the lives of breast cancer survivors.

We are supporting those suffering with mental health issues in the LGBTQ community through MindOut.

Supporting the ground-breaking Firstsite Holiday Fun programme through vibrant artworks in this interactive exhibition celebrating the fun, friendly and creative ethos of Holiday Fun.

Keep Being Amazing is the last of a three-year series of exhibitions which have been produced as part of the Arts Council Collection National Partners Programme.

Rethink improve the lives of people severely affected by mental illness through their network of local groups and services, expert information and successful campaigning.

Leaving the waste behind.

Learn more about how we are tackling some of the biggest issues the paint industry faces by innovating and working together.

Our sustainability mission